INNOVATION

Disrupting and Growing Businesses for Higher Education and the Students it Serves.

INNOVATION

Disrupting and Growing Businesses for Higher Education and the Students it Serves.

COMMITMENT

WHY WE DO WHAT WE DO

  • We understand the business of higher education.
  • We’ve experienced the pitfalls, the frustration and the diminishing effectiveness of “business as usual.”
  • We are dedicated to taking our hands-on experience and combining it with the most effective technology and concepts, borrowing from other business’ innovations.
  • We are committed to improving the experience and success of both sides of the higher education relationship: institutions and students.
  • Evidence of our commitment is illustrated by our unique companies, each designed to revolutionize separate but related segments of the higher education continuum (see sites below).

COMMITMENT

WHY WE DO WHAT WE DO

  • We understand the business of higher education.
  • We’ve experienced the pitfalls, the frustration and the diminishing effectiveness of “business as usual.”
  • We are dedicated to taking our hands-on experience and combining it with the most effective technology and concepts, borrowing from other business’ innovations.
  • We are committed to improving the experience and success of both sides of the higher education relationship: institutions and students.
  • Evidence of our commitment is illustrated by our unique companies, each designed to revolutionize separate but related segments of the higher education continuum (see sites below).

OUR TEAM

We are comprised of proven veterans in the worlds of higher education management, marketing and recruitment; digital marketing and products; consumer marketing; and investing.

L. Joseph Schmoke

Founder

Jerry Israel, Ph.D.

Co-founder

Barry Layne

PRESIDENT

Jay John Hellman, Ph.D., M.S.

Vice President, Strategy

OUR TEAM

We are comprised of proven veterans in the worlds of higher education management, marketing and recruitment; digital marketing and products; consumer marketing; and investing.

L. Joseph Schmoke

Founder

Barry Layne

Chief Operating Officer & Chief Marketing Officer

Jerry Israel, Ph.D.

Co-founder

Jay John Hellman, Ph.D., M.S.

Vice President, Strategy

L. Joseph Schmoke

Founder

Jerry Israel, Ph.D.

Co-founder

Barry Layne

Chief Operating Officer & Chief Marketing Officer

Jay John Hellman, Ph.D., M.S.

Vice President, Strategy

CONTACT US

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An active investor and strategist in the business of higher education, Jay is also a visionary developer of real estate. His “Virtual Adjacency” concept predated the rise of smart devices and foretold the interconnectivity we all enjoy today.

Barry Layne is a pioneering digital management and marketing executive. He was founder and global head of Ketchum Communication’s worldwide digital media businesses; COO of ArtistDirect; Executive Vice President of National Lampoon; Senior Vice President of About, Inc.; and Co-Founder and Executive Vice President of FasTV.com.

After retiring as president of the University of Indianapolis in 2005, his second post as president of a college, Jerry was temporary president of Lambuth University. He continues to provide strategy consulting services to a number of colleges and universities. He wrote The 75 Biggest Myths about College Admissions (Sourcebooks, 2008) debunking many of the misconceptions students and their families hold about selecting and entering college.

Joe conceived the Company’s strategy and is the principal founder. Previously he was chairman and CEO of Andrew Jackson University (AJU), an accredited for-profit degree granting university. While at AJU he cofounded and spun off ProctorU, now the world’s premier online exam proctoring organization. A longtime entrepreneur, Joe started in the investment industry, acquired his first company in 1974, and followed that acquisition by founding multiple online-related companies. He is a published author (Dow Jones- Irwin) and has been designated Distinguished Lecturer by the Graduate School of Business, Florida Atlantic University.